Fashion and lifestyle
communications
by Lindsey Solomon.
Since 2020, Lindsey Media has set the industry standard for excellence in strategic communications. Our firm is renowned for its creative approach, distinctive style, and unparalleled expertise in brand elevation.
LATEST NEWS
-
Lindsey Media pitches feature articles and product stories that focus on a variety of our brands. We prioritize securing brand stories in a wide range of publications depending on timing and projects the client is working on. Stories will be placed to sync with brand press initiatives.
Trade publications communicate directly to industry insiders and professionals. Generally, we use trade press as a tool to coincide with a specific strategy to attract a direct connection to potential retail outlets as well as tout industry news to insiders. Communicating to trade press is a good way to make company announcements and changes relative to the insider community.
-
With the rise of VIP influence in the fashion industry we strongly believe in the ROI that celebrity placements garner. Any placement received will be pitched to top tier media outlets for credit and for potential branded stories surrounding the placement. Potential stories may emerge organically as placements continue to transpire.
We will work with top tier styling teams in both seeding and loaning products to VIPs via our relationships. We will work in tandem, preparing a list of key targets for outreach, and will update the brand regularly with feedback as well as manage additional requests that come in organically.
Celebrity placements are ultimately the most direct way to initiate consumer feelings about a brand — they look to the most influential people to inspire how they dress, but also what brands they’re buying. There are Instagram accounts dedicated to what certain celebrities are wearing, so it's crucial to give celebrity placement attention to drive traffic on social and brand sites.
-
Gifting is crucial in order to garner additional organic influencer placements. We will utilize our relationships with agents, managers, personal assistants, as well as our direct VIP contacts to secure gifting selects within the brands production capabilities.
-
Award Shows
American Music Awards, B.E.T Awards, Billboard Awards, Emmy Awards, Grammy Awards, GLAAD awards, Golden Globes, MTV Music Awards, Tony Awards
Festivals
Cannes Film Festival, Coachella, Governors Ball, Rolling Loud, South By Southwest, Stagecoach, Summerfest, Sundance Film Festival, Tribeca Film Festival
Consistent Celebrity Collaborations
Hailey Bieber, Madonna, Kylie Jenner, Rosalia, Hunter Schafer, Julia Fox, Bella Hadid, Emily Ratajkowski, Justin Bieber, Naomi Campbell, Cardi B, Gigi Hadid, Kehlani, Kali Uchis, Irina Shayk, Olivia Rodrigo, Lil Nas X, Billie Eilish, Karlie Kloss, Devon Lee Carlson, Addison Rae, Lukita Maxwell, Ice Spice, Iris Apatow, Chloe Fineman, Ben Platt, Katie Holmes, Suki Waterhouse, Jay Shetty, Lourdes Leon, Emma Corrin, Latto, Caroline Polachek, Grimes, Gal Gadot, Amelia Gray-Hamlin, Maya Rudolph, Hari Nef, Tinx, Charli XCX, Lorde, and more.
SERVICES
-
Lindsey Media offers coordination for all aspects of special events or PR-related marketing initiatives from conception to completion.
For events and all off-line brand campaigns, services include but are not limited to, creative consulting on the concept, invitation design and production; invitations and RSVPs; celebrity attendance, venue; décor; catering and beverage selection as well as coordinating event staff and press attendance.
LM arranges presentations/luncheons/cocktails/dinners for editors and stylists to introduce the new collections, as well as communicate the inspiration and direction. These more intimate appointments provide members of the press to have direct interaction with the collection. If applicable, LM will also outreach to the press for both pre and post coverage of events.
-
PR-related marketing initiatives services include but are not limited to, creative influencer/media campaigns surrounding innovative concepts, including forward-thinking gifting and collaborative influencer campaigns, focus groups, and any online brand campaigns. Lindsey Media concepts develops and executes all campaigns.
Areas of opportunities include:
Social media promotions and partnerships
Exclusive influencer campaigns
Strategic partnerships and collaborations
Creative concept PR initiatives and activations
-
Collaborate with clients to curate a list of top-tier industry targets that align with the brand’s image, message, and mission.
Proactively pitch and present VIP stylists with assets and imagery to secure dressing for upcoming events and opportunities.
-
Work in tandem with stylists, agents, personal assistants, and direct contacts to gift products to targeted VIPs in order to garner additional street style and social content placements.
Secure interest in custom looks by collaborating with styling teams for top-tier events such as red carpets, performances, and premieres to achieve additional brand awareness.
Organize initial creative brainstorm between stylist and designer, as well as fitting and budget, ultimately serving as the intermediary between the two teams.